Choose your cheese: Mini Cheddars adds three new flavours

Mini Cheddars

Jacob’s has extended its Mini Cheddars range with the addition of three new flavours – Red Leicester, Stilton and Smoked Applewood – available now in multipack format at an RSP of £1.88.

The launch is supported by a £4m media campaign including advertising, PR and digital activity. A new TV advert airs from July, featuring the fictional ‘Cheddar Appreciation Society’ and its stance towards the new cheese arrivals. The range will also be supported by an in-store shopper campaign, focused on driving awareness and trial of the new cheese flavours through in-store media, competitions and sampling.

Steve Monk, Marketing Lead – Savoury for Jacob’s, commented: “We know that flavour remains a key driver for the Crisps and Snacks category, so we’re very excited to add these three new, tasty flavours to the Mini Cheddars range – designed to appeal to fans and cheese lovers everywhere!

“Mini Cheddars continues to be a firm family favourite, worth £54.1m in MAT sales and with an impressive 53.4% repeat rate, however we want to ensure we are always developing the range to keep it fresh and exciting for consumers and our customers.”

 

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.