Parfetts has named Cheryl Hope as its new Trading Director, as the England-based wholesaler looks to expand its symbol group operations.
Hope has spent the last three years in same role at Unitas Wholesale, with previous stints in management roles at AF Blakemore, Bako Northwestern, Iceland and Co-op.
Cheryl Hope commented: “Parfetts has a fantastic reputation with retailers, suppliers and the wider industry. It is great to join the team and support the national expansion plans through strong, collaborative supplier relationships.
“The employee-ownership model of the company sets it apart from the rest of the industry, and you can feel the difference when you meet people from across the business. It’s exciting times ahead.”
Unitas Wholesale boss John Kinney added: “While Unitas is naturally disappointed to be losing Cheryl, who has led the trading team for more than three years, we are incredibly proud of the significant achievements made during her tenure, and we are pleased that Cheryl will remain within the Unitas group, as she takes on the role of trading director at Parfetts — one of our largest members who we know has ambitious expansion plans — located closer to her hometown.”
Unitas also confirmed that former Parfetts Trading Director Gurms Athwal has stepped down as a Unitas board director with immediate effect.
