Ice cream dessert brand Carte D’Or has transitioned its entire range from plastic tubs to responsibly sourced, recyclable paper tubs and lids.
Set to save over 900 tonnes of virgin plastic in the UK annually, the packaging move will see the brand use 93% less plastic per tub. The new paper packaging material is PEFC (Programme for the Endorsement of Forest Certification) certified from sustainably managed forests and controlled sources.
Plastic waste is currently the number one environmental concern for British shoppers.
The Unilever brand has also revitalised its packaging design, giving it a refreshed look and feel for standout in the freezer. The new packs include a QR code which will direct shoppers to a website where they can learn where Carte D’Or’s key ingredients come from, their flavour credentials and more about the brand’s commitment to sustainable sourcing.
Horacio Cal, Ice Cream Marketing Director Unilever UK&I commented: “For over 40 years, Carte D’Or has been committed to crafting delicious desserts made with some of the finest quality ingredients, which we strive to source in a sustainable way. Now, we’re proud to have made this move to paper tubs, saving over 900 tonnes of virgin plastic in the UK every year and helping shoppers to reduce their plastic packaging footprint at home.“
The move by Carte D’Or builds on its existing pledges to have a positive impact on people and planet through its sustainable sourcing and community initiatives. Carte D’Or has a longstanding commitment to source Rainforest Alliance Certified Vanilla and Cocoa for its ice creams and the brand’s Vanilla for Change programme – in partnership with Wall’s, vanilla supplier Symrise and Save the Children – aims to support vanilla farming communities in Madagascar through a range of community initiatives, whilst securing a sustainable source of vanilla.
Carte D’Or’s switch to paper tubs is the latest step made by Unilever towards its global plastic targets, which include halving the amount of virgin plastic used in its packaging and achieving an absolute reduction of more than 100,000 tonnes in plastic use by 2025.
The new 900ml tubs (RSP £4.12) will be available from 29 January 2022 in supermarkets, with convenience stores to follow.