Cadbury has teamed up with Merlin Entertainments for another on-pack summer promotion.
Named ‘Who Will You Take?’, the new promo gives access to discounted ticket prices to Merlin attractions across the UK. Shoppers can redeem packs until 30 June 2026 and get between 10-50% off the price of up to four tickets.
Attractions include Alton Towers Resort; The London Eye; Sea Life Aquariums and Centres; Madame Tussauds (London or Blackpool); Cadbury World and more.
The promotion runs across a huge range of Cadbury chocolate and biscuit multipacks, such as Cadbury Dairy Milk Little Bars and Cadbury Mini Animals. It is also accessible via participating multipacks without the on-pack design. To redeem, shoppers need to visit fun.cadbury.co.uk and enter the barcode and batch code from their purchased pack to receive a discount code to book tickets.
The promotion is supported by digital, radio and social media activities, as well as in-store support and point of sale materials.
