Cadbury FC, the confectionery brand’s football club partnership programme which offers exclusive initiatives with some of Britain’s biggest clubs, has launched Game Changing Wins.
The new on-pack promotion gives shoppers the chance to win one of four meet and greets with some of the UK and Ireland’s best-known female footballers.
The promo aims to highlight how small acts of generosity can make a big difference, with the campaign celebrating those closest to the players and the impact they have had on their lives, from taking them to training, to their constant words of encouragement.
Alongside the four main prizes, which include a hotel stay and travel for the winner and three guests, a number of daily prizes are also up for grabs. These include matchday tickets for the 2025/2026 season with participating clubs, and hundreds of instant win lifestyle vouchers.
To enter the competition, shoppers simply need to purchase a participating pack then input the details from it into the specially created website gamechanging.cadbury.co.uk to be in with a chance of winning.
The promotion is fronted by Leah Williamson, Katie McCabe, Jill Scott and Lauren James, all of whom have been an inspiration on and off the pitch, achieving success at both international and domestic level.
The nation’s local retailers can also win big, thanks to the Cadbury Community Game Changers competition. Created to recognise the incredible work that retailers do in their communities, the competition gives them the chance to be celebrated as Game Changers and win up to £1,000.
To take part, retailers need to share 300 words on the Mondelez trade-facing website snackdisplay.co.uk describing how they’ve been true Community Game Changers. The five best examples of community engagement will each win a £1,000 top prize. A further 10 retailers will win £500, while 15 entrants will receive a Cadbury hamper to enjoy or use as a community fundraiser.
