Butterkist is back on TV screens as sponsor of a new Saturday night show hosted by Keith Lemon and Paddy McGuinness.
The new Keith and Paddy Picture Show, exclusive to ITV, begins tomorrow (May 6) and runs for five weeks until June 3.
The duo’s homage to classic films broadcasts at 9.15pm, with bespoke Butterkist idents aired during the show opening, break opening, break closing and show closing times throughout each episode.
Anjna Mistry, Senior Brand Manager at Butterkist, commented: “We’re thrilled to be sponsoring the Keith and Paddy Picture Show as they are two of the biggest ITV talents on our screens currently. The show is aired during one of Butterkist’s key eating occasions, with family and friends, making the everyday TV watching occasion that more special.
“This is a fantastic opportunity for the Butterkist brand to reaffirm its modernity in the growing popcorn market and to maintain its position in the market as the nation’s most loved, number one popcorn brand that brings people together and creates sharing moments, perfect for a Saturday night.”
The sponsorship forms part of a £3m marketing investment for brand this year.