Gaining an Edge
What? Edge e-liquids range
Why? Sales of e-liquids in the shop remain steady but slow. We put this down to the high price points of the Blu and Logic ranges we carry (around £5) so we’ve snapped up a range of seven British-made e-liquids at Booker that retail at just £2.50. We sold two within five minutes of putting them on the shelves so we’re hopeful! The range we now carry includes Forest Fruits, Strawberry & Lime, Blackcurrant, Virginia Tobacco, Strawberry Milkshake and British Tobacco flavours.
Nutritionally-enriched refreshment
What? Nurishment range
Why? Having moved all our dairy lines out of the milk fridge to attempt to drive sales we have been left with a couple of shelves in what is now a dedicated milk fridge. We’ve decided to fill one shelf with Yazoo, already a big seller, and we’ve added a four-strong range of Nurishment lines which we hope will appeal to the many young people who drop into the shop before and after playing football on the pitch along the road most nights. We’re hoping the nutritionally-enriched lines will offer a healthier option to our customers – and something a little different.
Pasta profits
What? Top’s Cuisine chilled pasta range
Why? Similarly, we’ve tapped into Filshill’s new Nisa chilled range to try a couple of pasta classics: Carbonara and Arrabbiata. The price point is good at just £1.29 and the packaging looks the part.
Stick the Kettle multipacks on
What? Kettle Chips multipacks
Why? Kettle Chips have long been decent lines in the store so we thought we’d give these multipacks a go, seeing as we seem to be selling more and more multipacks of crisps these days – probably because they’re all priced at just £1. The three variants we’ve gone for are Sea Salt & Balsamic Vinegar, Lightly Salted and the variety pack. They’re on promo at pretty much half-price so they should fly – then we’ll see whether they still turn over when they go back up to £1.99. You never know, because these seem to enjoy a relatively small but loyal following.
Chip shop classics
What? McCoy’s Chip Shop range
Why? Strong flavours tend to do the trick in Woodlands so the new McCoy’s Chips range looks like a sure-fire winner. Based on classic chip shop flavours, the Salt & Vinegar and Curry Sauce variants are already starting to shift well, price marked at £1. We’ve filled the shelf out with some £1 bag versions of the bestselling standard McCoy’s lines in the shop, Cheese & Onion and Flame Grilled Steak.
Pizza the action
What? Pizza Mia chilled pizza range
Why? Now that Filshill has access to Nisa’s chilled range, we’ve tried to add a bit of variety into our chilled offering with a couple of Pizza Mia pizzas. At £2.99 they’re decent value and the Barbecue Chicken and Meat Feast variants are in line with our shoppers’ typical tastes.
