Philip Morris has expanded its nicotine pouch range with the launch of Zyn Menthol Ice 16.5mg, the highest-strength product in the brand’s UK portfolio.
Menthol Ice 16.5mg delivers a cooling eucalyptus and menthol flavour, adding a high-strength option to the brand’s existing mint and fruit variants. The launch provides retailers with a broader offering to meet a range of preferences within the category.
The product will be available through wholesale channels from the end of May, with additional support via PMIOpen, the company’s digital trade platform. A launch incentive offering a 63% POR during Q2 is also in place to help retailers maximise early sales.
Nicotine pouches remain the fastest-growing smoke-free segment in the UK, with Zyn playing a key role in driving that growth. The brand has recorded a 400% increase in sales volume between December 2024 and December 2025, underlining both rising consumer interest and rapid category expansion.
