Vodka brand Żubrówka Biała has launched a new sleeve design into the Scottish convenience retail sector, featuring a winter forest-inspired look centred around the brand’s signature bison.
The refreshed packaging uses blue and white tones to evoke the Polish Białowieża Forest in winter, with a vibrant motif on the bottle that reflects the bison’s role as ‘king of the forest’.
Żubrówka Biała is produced from rye grain and pure spring water, using four times distillation and platinum filtration.
The 1-litre bottle (37.5% abv) with the new sleeve is available now from wholesalers. Contact Paragon Brands for stockist details.
Żubrówka is the UK’s number two imported vodka brand. Its range includes Biała, Bison Grass Vodka and flavoured variants such as Vanilla, Mango and Passionfruit, Raspberry, and Rosé liqueur – infused with wild forest raspberries, cranberries and juniper.
