A new RTD concept is launching into Scottish convenience retail this month with the arrival of Vogo, a range of premixed vodka shots in pocket-sized pouches.
Developed by Edinburgh-based drinks company Young Spirits, Vogo combines elements of both the shots and RTD categories. The range comprises single-serve, fruit-flavoured vodka-based drinks in four variants: Strawberry Splash, Tropical Deluxe, Raspberry Blast and Citrus Zing. Each pouch contains a 35ml serve with an ABV of 15%.
The format has been designed for on-the-go consumption, targeting 20- to 35-year-old shoppers looking for convenient, impulse-friendly alcohol options. The ‘rip and sip’ pouches can be opened by hand, consumed immediately and then recycled, with no preparation required.
Vogo carries an RSP of £1.85 per pouch and is supplied in shelf-ready packaging containing 10 units. Bright colourways and clear flavour and ABV signposting are designed to deliver strong visibility in store.
The brand is placing particular focus on the Scottish convenience and independent retail sector. Retailers are being supported with starter packs containing 40 pouches, alongside branded POS including fridge stickers and clip strips.
All four Vogo SKUs are listed with JW Filshill, with further wholesale distribution planned. Retailers can also order directly from Young Spirits.
