Diet Coke has launched You Do You – a new multi-million-pound campaign that champions the love of mainstream cultural moments and language.
Two new TV ads feature scenarios that see people unashamedly embracing mainstream trends, with surprising and humorous results.
The campaign coincides with Diet Coke’s launch of eight limited-edition can designs, which celebrate popular phrases including ‘Can’t even’, ‘Okay, next’ and ‘It’s lit’.
You Do You includes out-of-home, digital, social media and PR activity, alongside a special Snapchat lens.
Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said: “As we continue to evolve and update the Diet Coke brand for both loyal drinkers and a new wave of fans coming into the brand for the first time, we’re really excited about the launch of our new campaign, You Do You.”
