Yoplait is introducing its first YOP 500g price-marked pack (PMP) in strawberry flavour into Bestway, Eden Farm and Parfetts.
The launch forms part of the brand’s plans to grow its presence in the impulse channel and reach more consumers.
Each bottle carries an RSP of £1.59, providing clear pricing for shoppers and a profit opportunity for retailers.
Yoplait says YOP is the only drinking yogurt brand on the market and is targeting further growth in convenience through the launch of the PMP format.
The brand is currently worth £10.3m and is growing 4% year on year in value and 10% year on year in volume. Almost seven million bottles were sold in 2025.
Earlier this year, YOP underwent a packaging refresh aimed at increasing stand-out on shelf and appealing to teenagers and young adults.
YOP 500g Strawberry is a source of protein, calcium and vitamin D.
