Yoplait Kids, from General Mills, is joining forces with Team GB ahead of the Tokyo 2020 Olympic Games, now being held in 2021.
A three-year partnership will see Yoplait Kids, with its Petits Filous, Frubes and Wildlife brands, become the official yogurt of Team GB.
To showcase the collaboration, Yoplait Kids is launching a ‘Moments of Gold’ campaign to help motivate the next generation of athletes through fun and play.
The seven figure campaign includes instore activations, on-pack promotions, social media activity with Team GB athletes, and a TV ad due to hit screens in June.
Joanna Goodman, Head of Marketing, Yogurt (Northern Europe) at General Mills, said: “Our ‘Moments of Gold’ campaign will inspire families to have fun and play games together, nourished by Yoplait. We’re incredibly proud and excited to be partnering with Team GB to get the nation moving.”