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No limits to YOP’s new campaign

YOP

Drinkable yoghurt brand YOP is launching a new campaign in September to further champion its mission of celebrating teenagers who follow their own path.

The campaign features a digital advert starring 19-year-old French Pro football freestyler Yoanna Dallier with backing music provided by new talent Dawnwall. The ad ends with the YOP tagline – No Limits. It will be supported by increased in-store and online shopper activity.

Rosanne McDonnell, Brand Manager for YOP, said: “We’re really excited about our new campaign and believe that it perfectly taps into an untouched audience of teens within yoghurt. There is a significant opportunity to grow this segment incrementally and there is a huge opening for YOP to play a role in ensuring teens and young adults consume the Calcium and Vitamin D they need in their everyday lives. We hope the campaign resonates with parents of teens and teenagers alike who want to make a positive change.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.