Cartoon Network characters will take over Yollies packaging from 6th April on a range of 16 different collectable pod designs.
Additionally, kids looking to get creative with their Yollies pods can visit a dedicated microsite and create their own mini cartoon for a chance to have it featured on air on Cartoon Network. A further 20 runners-up will receive goodie bags containing an Amazon Kindle Fire 6” and exclusive Cartoon Network merchandise.
“Yollies has been extremely successful in its first year and we are confident that this new on pack promotion will drive further awareness and create even more excitement around the brand,” commented Tom Willcock, Kids’ Dairy Marketing Manager at Kerry Foods. “This exciting promotion will continue to drive momentum for the brand and encourage repeat purchases as kids will want to collect all 16 characters, increasing footfall for retailers.”
The competition will run from 6th April – 10th May. Yollies will also be sponsoring peak afternoon programming on Cartoon Network from 6th April.