Yazoo is launching a £200,000 advertising campaign for its No Added Sugar range.
Kicking off in February, the activity will see the flavoured milk drink advertised across cinema, YouTube and social media for 13 weeks.
The campaign targets parents, and runs with the previous “top up tummies ‘til teatime” message. The ad will air at films including Disney’s Coco and Peter Rabbit.
Yazoo No Added Sugar is available in three different flavours: Chocolate, Strawberry and Banana.
Commenting on the activity, Thuy Nguyen, Communication and Media Manager for brand owner FrieslandCampina, said: “In light of the recent news advising parents that children’s snacks should contain no more than 100 calories, this is the right time to tell them about Yazoo No Added Sugar. We hope to reach 4.5 million families as part of the project, and encourage them to view Yazoo No Added Sugar as the perfect after-school treat that not only tastes great, but also provides kids with the goodness of milk.”
Richard Duplock, Yazoo Marketing Manager, added: “We’re committed to making Yazoo No Added Sugar a big success for retailers, and this campaign is guaranteed to boost awareness of the product, and drive sales in-store.”