Scandinavian Tobacco Group UK has expanded its XQS nicotine pouch range with the launch of a new mint portfolio, introducing four new SKUs aimed at driving growth in the fast-developing category.
The new range includes The Spearmint (6mg), The Peppermint (10mg) and The Menthol, which is available in two strengths of 11mg and 17mg. All four variants are available to retailers now with an RSP of £5.50.
The Spearmint has been developed with newer users in mind, offering a milder nicotine strength alongside a long-lasting spearmint flavour. The Peppermint delivers a stronger nicotine hit with a cooling sensation, while The Menthol targets more experienced pouch users seeking higher intensity and faster effect.
Supporting the launch is a new ‘Get Minted’ campaign designed to engage both consumers and retailers. Shoppers purchasing from the XQS Mint range can win cash prizes and rewards, with the promotion focusing on multiple smaller wins rather than a single jackpot.
Retailers can also take part, with STG sales representatives offering scratchcards to stores that successfully answer questions about the new XQS portfolio, giving them the chance to win cash or VIP prizes.
