Wrigley adds five spooky SKUs to seasonal range

Wrigley Halloween SKUs

Following a successful trial last year, Wrigley is launching Skittles Fruits and Sours Tubs across all channels.

The new tubs have an RSP of £5 and are ideal for trick or treaters, containing 29 individual 26g packs of Skittles Fruits and Skittles Crazy Sours.

To support the new tubs, Skittles is taking consumers back to the dark side for the third year running. Containing five frightening flavours (Forbidden Fruit, Midnight Lime, Blood Orange, Pomegranate and Dark Berry), Skittles Darkside is again available in a pouch format, and new for this year, as funsize.

Starburst also features in the seasonal range, with its creepy ‘Trick or Treat’ limited edition sharing bags giving consumers a tense surprise when they taste one of the sweet or sour edition flavours, including Apple, Orange and Raspberry. The pouch formats and sharing bags are aimed at consumers looking to host their own spooktacular parties.

The limited-edition range will be available for three months and runs alongside Skittles Fruits Funsize, which is available all year round.

Dan Newell, Wrigley Confections Marketing Manager, commented, “It’s so important that retailers get stocked up for Halloween. Skittles Fruits Funsize was the number one contributor to Total Confectionery Funsize growth during Halloween 2016 and we are expecting it to be even bigger this year. We are excited to have expanded our range this year and will be giving retailers everything they need to enhance in store theatre.”

Wrigley has created a bespoke suite of Halloween-themed POS including dedicated cardboard units and clipstrips. Retailers can request point of sale material by calling 01752 752 094 or visiting www.wrigley.com/uk.