WKD is gearing up for its biggest year in over a decade, with SHS Drinks confirming an investment programme of more than £10m for 2026 as the RTD brand prepares a relaunch to mark its 30th anniversary.
The investment will fund a refreshed identity and a national marketing plan spanning digital, TV and broadcaster video on demand, experiential activity and upgraded shopper marketing – a push designed to strengthen relevance with the next generation and re‑energise the RTD category.
SHS Drinks will not renew WKD’s previous Love Island sponsorship for 2026. Instead, the brand will launch its own national campaign to mark the 30th anniversary, supported by significant investment.
WKD will begin unveiling elements of the relaunch early next year, including its national marketing campaign and a Gen Z‑focused TV plan.
