Guinness, the Official Beer and Official Non-Alcoholic Beer partner of the Premier League, has launched a new competition for convenience store owners – giving them the chance to reward standout staff with a Premier League experience.
With 80% of retailers actively supporting their local communities – many through grassroots sports and local initiatives – the campaign recognises the individuals who go above and beyond every day. One nominated team member will win tickets to a Premier League match for themselves and a guest.
Running until 9 February, Diageo One members can enter the competition by logging in and completing a short form. Retailers who are not yet Diageo One members can register then follow the steps to enter.
Nick Payman, Head of Guinness, commented: “Retail teams are the backbone of their communities – working long hours, supporting local causes, and delivering exceptional service. At Guinness, we’re proud to celebrate that commitment. Through our partnership with the Premier League, we’re giving retailers a chance to say thank you to the people who make a real difference every day.”
This initiative builds on the brand’s wider campaign to bring the spirit of football into stores nationwide – with Guinness x Premier League POS and exclusive gift-with-purchase glassware.
