Halewood Artisanal Spirits has moved production of Whitley Neill gin to its City of London Distillery.
The production process will continue to incorporate Whitley Neill London Dry Gin’s nine botanicals including Baobab and Cape Gooseberries, with distillation taking place in smaller, hand-crafted batches to boost the brand’s artisanal credentials.
The move follows the launch of the brand’s largest ever global marketing campaign in the run-up to Christmas, with advertising also ramping up again ahead of the Easter period, which will see a £1m investment in out-of-home and print space.
Halewood’s Marketing Director James Stocker said: “Over the past couple of years we have been dedicated to growing our distilleries, enabling us to produce the best possible range of quality, artisanal spirits with provenance. Our City of London distillery is steeped in history, and is well renowned for its gin distilling credentials, having won numerous industry accolades since opening in 2012. It makes perfect sense for Whitley Neill to be distilled in the heart of London at our multi-award-winning City of London Distillery.”
Johnny Neill (pictured), Creator of Whitley Neill Gin, added: “Not only will the move enable the continued development of our premium, hand-crafted gin offer, but will also reinforce Whitley Neill’s position as a true London Dry Gin, and one of the only gin brands distilled within the Square Mile in London, which is of course an excellent accolade to have.”
