Butterkist is set to release two exclusive limited editions for the seasonal market.
Butterkist Limited Edition Grim Green Sweet popcorn (150g, rrp £1.49) and Butterkist Limited Edition Gingerbread flavour popcorn (150g, rrp £1.49) will both launch in September.
The Butterkist Limited Edition Grim Green Sweet Popcorn range features bright green popcorn made with natural colours and flavours. It has been developed following consumer research which shows that novelty products are key to driving consumer purchase at Halloween. The research further suggests that spooky-coloured classic treats are particularly popular among consumers.
The Halloween-themed bag, which deviates from Butterkist’s usual red packs with a black bag and bright green pumpkin face, has been designed for strong shelf appeal and standout.
The Butterkist Limited Edition Gingerbread flavour popcorn is believed to be the first gingerbread popcorn product in the grocery channel. The sweet and spicy flavour aims to appeal to shoppers looking to experience something new within the popcorn market, as well as those seeking out novelty winter treats.
With British popcorn culture on the rise, Butterkist hopes its seasonal limited editions will offer a new, exciting experience for popcorn lovers looking to cater for social gatherings right through autumn, such as Halloween parties, Bonfire Night gatherings or Christmas get-togethers, as well as those looking to stock up for trick-or-treaters and unexpected guests. In recent consumer research, 95% of consumers asked said they were interested in purchasing Butterkist limited edition products with Halloween and Christmas listed as the most popular themes.
Commenting on the launch of the new products, Anjna Mistry, Senior Brand Manager at Butterkist, said: “Our first-to-the-market limited editions offer a fantastic opportunity for retailers to drive sales as we head into a time of year when consumers are looking to spend a little bit more on snacking and treating. These products deliver on taste and quality as well as satisfying customer demand for novelty and seasonal products.”