Birds Eye has launched a new communications campaign in response to the UK lockdown.
Running in place of existing activity, ‘So, what’s for tea’ provides families with ideas and life hacks to help them through being stuck at home.
A TV ad debuts tomorrow (8 April), with additional social and digital activity to highlight the resources available.
Birds Eye said: “Right now, we’re all thinking about more than what to cook. We’re all trying to live together, laugh together, learn together and do our very best to stick together, even if we are far apart.”