Weetos taps into chocolate orange trend

Weetos Orange Chocolatey Hoops

Weetabix brand Weetos has added a new limited-edition flavour to its range: Weetos Orange Chocolatey Hoops.

Available now in 420g packs with an RSP of £3.29, the new variant was top ranked in product concept testing, showing that demand for chocolate orange flavours remains as strong as ever.

Weetos Orange Chocolatey Hoops is HFSS compliant with no red traffic lights and is high in fibre.

Currently valued at £1.1m within the convenience channel, Weetos is the number two chocolate cereal in the impulse sector.

Alastair Porter, Marketing Controller, Weetabix Food Company, commented: “Choc orange flavours are everywhere you look except in tasty cereals, so we’re excited to be bringing this on-trend taste to the category. We’ve taste-tested Weetos Orange Chocolatey Hoops among our target audience, so they’re loved by kids and, since they’re HFSS-compliant, they’ll be approved by adults too!

“Weetos is one of the top 10 brands in the growing tasty category and we know it’s a brand that performs especially strongly in the impulse channel. With convenience stores increasingly becoming hubs for innovative, new products, we’re confident that Weetos Orange Chocolatey Hoops will stand-out on shelf and find its way into baskets across the country.”