Weetabix has unveiled updated packaging across its core range, with clearer on‑pack callouts for vitamin D, fibre and iron to help shoppers make quick, health‑led choices at breakfast.
The new designs will appear on more than 677 million packs, bringing the nutritional messaging to breakfast tables at scale and throughout the year. The refresh aims to address common gaps in UK diets by putting key nutrients front and centre on shelf.
Vitamin D is a particular focus. With around one in five adults and one in four children in the UK estimated to have insufficient levels, the brand is highlighting that two biscuits provide half of the recommended daily intake, offering a simple way to support muscle and bone health when sunlight is limited.
The updated packs will roll out across Weetabix Original, Protein, Chocolate, Banana, Organic and Oatibix. The range is positioned as an easy, everyday option to support wellbeing: high in fibre to help maintain a happy gut, a source of iron linked with energy and cognitive function, and fortified with vitamins that help keep muscles and bones healthy.
Weetabix reports growth in both value and volume, up 1%, and says clearer front‑of‑pack messaging will help families find a balanced start to the day that aligns with their health goals.
The new pack designs will be available from March.
