Weetabix has announced a twist on its Weetabuddies campaign, with a new ‘£5 Off Fruit’ promotion that will be available across its 48 and 72 yellow boxes.
The on-pack promotion will run from January until March 28, 2018 and the campaign will also be supported with the ‘Have You Had Yours?’ advert airing on mainstream TV throughout January.
Weetabix hopes the promotion will encourage consumers to eat a nutritious breakfast, helping customers towards eating five fruit and vegetables a day, as well as providing a healthy kick-start to the new year.
Customers who buy a 48 or 72 yellow box during the campaign period will be able to submit their unique 8-digit code printed on the inside of the pack online.
They will then receive 10 coupons offering £5 off fruit to redeem at participating retailers, allowing customers to buy a different pack of fruit each week.
Charlotte Hunt, Senior Brand Manager for Weetabix, said: “Health benefits is one of the fastest-growing attributes that customers look for when choosing breakfast cereals. Our new ‘£5 off fruit’ campaign will help to further cement Weetabix as the natural choice for those looking for a healthier way to start the day. Value for money is also very important to customers and we’re really proud to offer added value with the coupons.
“Amongst a backdrop of declining sales within the cereal sector, we’ve grown +3% this year, and are by a long way the nation’s favourite breakfast cereal. Last year’s Weetabuddies campaign delivered a 14% year-on-year increase in Weetabix sales (volume), and our latest promotion will continue to inspire a new generation of cereal eaters and encourage a healthy breakfast culture for the whole family.
Customers who do not redeem the coupons by March 28 will still be able to enter a prize draw to win £500 towards a healthy year. The draw will be open to enter from March 29 to June 30, 2018.
Weetabix Original 48s have an RSP of £4.49 / Weetabix Original 72s have an RSP of £5.99.