Weetabix Crispy Minis Caramelised Biscuit is now available in a new £3.89 price-marked pack.
The flavour, which debuted earlier this year, is the fastest-growing new variant of the last year within the cereal category and is worth over £1m already. The product has also been named a finalist in the Store Cupboards category of The Grocer’s 2025 New Product Awards.
Sitting alongside Fruit & Nut and Chocolate Chip in the Crispy Minis range, Caramelised Biscuit taps into an area of growth for cereal. It is HFSS compliant, contains wholegrain wheat and is high in fibre.
Weetabix Crispy Minis Caramelised Biscuit PMP is now available at Bestway-Batleys, Booker and Unitas.
