Building on the success of its 800g White Toastie Loaf, Warburtons has now launched a Wholemeal variant.
The 800g Wholemeal Toastie Loaf will be available in wholesale and convenience channels shortly.
Warburtons say it’s baked with a new ‘fuller flavour’ recipe, and is “perfect for those who prefer a stronger wholemeal taste”.
Darren Littler, Innovation and Product Marketing Director for Warburtons, commented: ‘’As bakery innovators with more than 140 years’ experience, we are continually looking for ways to expand on our best-selling ranges.
“That’s why we’re delighted to launch the new Wholemeal Toastie Loaf, which offers consumers a new way to enjoy our much-loved Toastie loaf with an even fuller flavour. The loaf is soft but strong, which means that it’s perfect for buttering and a great way to enjoy the perfect slice of toast.”
