Walkers is extending its Max range with the addition of a new Flamin’ Hot flavour. The new pack will sit alongside existing Cheese & Onion and Paprika flavours.
A three case Max stacker for the range will be produced, along with in-store PoS and display materials. The packs have an rrp of 79p (50g).
Matt Goddard, Field Sales Director at PepsiCo, said: “Walkers Max is completely exclusive to impulse. Single serve snacks currently account for one third of the crisps, snacks and nuts sales in the channel and we’re committed to developing innovative products and flavours to add excitement and further sales for retailers, whilst driving category growth.”
Retailers seeking information on improving their snacking fixtures can visit www.countsformore.co.uk, the PepsiCo online rewards and category management website.