Walkers Sensations has added a BBQ Beef Teriyaki flavour to its line-up.
Inspired by Japanese cuisine, the new variant blends the flavours of rich barbecued beef, sweet soy sauce, garlic, and fiery ginger.
The launch looks to capitalise on growing demand for BBQ, which is currently the fastest-growing flavour profile in the Salty Sharing segment (+37%).
Kate Prescott, Marketing Manager for Sensations UK, commented: “Japanese cuisine is a popular consumer trend in the UK.
“As consumers continue to demand distinctive flavours, reminding them of authentic tastes and cultures from abroad, the new flavour provides the perfect snack to make big nights in and sharing occasions with friends even more special.”
Sensations BBQ Beef Teriyaki is available now at an RSP of £1.99 for a 150g sharing pack.