Walkers Snacks has teamed up with Star Wars: The Mandalorian and Grogu on a new on-pack promotion supported by limited-edition themed packaging and a national prize draw.
Running from now until 5 June, the promotion spans selected single and multipacks of Wotsits, Quavers and Monster Munch and gives shoppers the chance to win a range of prizes, including a holiday to Tenerife.
Prizes include two holidays for four people to Tenerife, 1,000 pairs of Vue cinema tickets to see Star Wars: The Mandalorian and Grogu, snack bag clips and a limited-edition snacking tin. Shoppers need to purchase a promotional pack and enter via the QR code on the back of the pack to find out instantly if they have won.
Support includes in-store sampling, the launch of dedicated Wotsits social media channels and out-of-home activity.
The collaboration brings together three of Walkers’ best-known snack brands with the long-running Star Wars franchise, which has a multi-generational fanbase built over almost 50 years. Walkers said the activity is designed to encourage shared social occasions and bring generations together through snacking.
Star Wars: The Mandalorian and Grogu is released on 22 May 2026.
