To celebrate the launch of Paramount+ in the UK and Ireland, Walkers has partnered with the streaming service by rolling out limited-edition packs across its Walkers Max, Sensations, Wotsits, Squares, Monster Munch and Quavers ranges, to offer consumers a ‘Mountain of Entertainment’ with a free month-long subscription.
The limited-edition packs feature some of the films and series available on Paramount+, with Mission Impossible, Star Trek and First Lady all highlighted.
Jonathan Roberts, Walkers Max Senior Brand Manager, said: “Our partnership with Paramount+ is the ideal opportunity for retailers to tap into snacking occasions like ‘big night in’ and increase sales by offering customers a free month-long subscription to the streaming service.”
