Walkers spices up veg chips segment

Walkers Oven Baked with Veg range

Walkers has launched new Oven Baked with Veg, to tap into the growing savoury snacks category.

The new range comprises two spicy flavours: Beetroot & Sweet Chilli, and Sweet Potato & Paprika.

Both are available in 35g singles (RSP 70p), 6 x 23g multipacks (RSP £1.80) and 140g sharing bags (RSP £1.99).

The wheat, potato and vegetable snacks will be backed with significant TV support alongside the rest of the Oven Baked range in a brand-new advert featuring the Spice Girls, in a continuation of the partnership between Walkers and the pop has-beens.

The range contains 40% less fat than regular vegetable chips and is covered by Walkers’ ‘Taste Us. Love Us.’ money back guarantee.

Helen Strachan, Brand Manager at Walkers, commented: “There are common misconceptions about vegetable chips but our innovation, although lower in fat, doesn’t compromise on taste. We are confident that the new range will be a success.”

For more information on Oven Baked with Veg, telephone 0800 274 777 or complete the form on the Walkers trade website at countsformore.co.uk/contact-us.