Walkers has launched new Oven Baked with Veg, to tap into the growing savoury snacks category.
The new range comprises two spicy flavours: Beetroot & Sweet Chilli, and Sweet Potato & Paprika.
Both are available in 35g singles (RSP 70p), 6 x 23g multipacks (RSP £1.80) and 140g sharing bags (RSP £1.99).
The wheat, potato and vegetable snacks will be backed with significant TV support alongside the rest of the Oven Baked range in a brand-new advert featuring the Spice Girls, in a continuation of the partnership between Walkers and the pop has-beens.
The range contains 40% less fat than regular vegetable chips and is covered by Walkers’ ‘Taste Us. Love Us.’ money back guarantee.
Helen Strachan, Brand Manager at Walkers, commented: “There are common misconceptions about vegetable chips but our innovation, although lower in fat, doesn’t compromise on taste. We are confident that the new range will be a success.”
For more information on Oven Baked with Veg, telephone 0800 274 777 or complete the form on the Walkers trade website at countsformore.co.uk/contact-us.
