Walkers has kicked off its World Cup 2026 partnership with an on‑pack promotion across its Walkers Max range, offering shoppers the chance to win tickets to the opening match of the tournament.
Running until 8 March, Walkers Max is the only snack brand in the Walkers portfolio offering trips to the World Cup opener on 11 June at Mexico City’s Estadio Azteca, where Mexico play South Africa. Thousands of official Adidas footballs are also available to be won instantly.
Walkers Max is the No.1 top‑indexing salty snack when watching sport, with consumption more than double the category average.
The promotion runs across Walkers Max Punchy Paprika, Sizzling Flame Grilled Steak, Jalapeño & Cheese and Hot Chicken Wings, spanning both grab and sharing formats. Packs are available in 50g (RSP £1.10), 70g (RSP £1.35) and 140g (RSP £2.25) sizes.
