Pepsico has launched its Fifa World Cup 2026 partnership activity, with selected promotional packs of Walkers, Doritos and Wotsits offering shoppers the chance to win instant prizes via a QR code.
Prizes include Fifa World Cup 2026 merchandise, home viewing bundles and food delivery vouchers, as well as entry into a grand prize draw for two £10,000 prizes, or euro equivalent.
Footballers including Sir David Beckham, Thierry Henry and Lionel Messi will appear on packs across the Walkers core 150g sharing range to help drive visibility in-store. The three players will also feature alongside Alexia Putellas and Steve Carrell in ‘The Greatest Watch Party Ever’ – a TV ad for Walkers that airs ahead of the tournament.
Walkers is also launching a range of globally inspired flavours across Walkers, Doritos and Wotsits to support the partnership. The line-up includes three new limited-edition Walkers flavours: English Bangers & Mash, Walkers Wavy Spanish Queso and Walkers Max Portuguese Chorizo & Onion.
Doritos Mexican Beef Taco will also launch and remain as a permanent addition to the Doritos range after the tournament. Wotsits Golden Balls will launch as a limited-edition Smokin’ Cheese flavour snack in a golden football shape.
The new Walkers and Doritos flavour range is non-HFSS. The limited-edition flavours will launch in sharing, grab bag and multipack formats, running alongside the Fifa World Cup 2026 on-pack promotion from 11 May to 7 August 2026.
The activity will be supported by ‘No Walkers, No Game’, a comprehensive marketing campaign bringing football-themed activity into homes and watch parties across the UK.
