Walkers is launching an 85p price‑marked pack (PMP) across its impulse bestsellers.
The PMPs begin rolling out in the convenience channel from 16 February 2026.
The new 32.5g PMP covers Ready Salted, Salt & Vinegar and Cheese & Onion flavours, and sits alongside the brand’s existing £1.35 PMP portfolio.
With Kantar research indicating that nearly 750,000 shoppers risk exiting the category at a £1 price point, the sub‑£1 PMP is positioned to reassure on value and protect spend at fixture. PMPs account for around 62% of category sales in symbols and independents.
