Walkers has teamed up with a well-known fried chicken brand to launch two new flavours which attempt to replicate the taste of KFC meals in a packet of crisps.
Rolling out on Wednesday 13 January are Walkers MAX Kentucky Fried Chicken and Walkers MAX Double Crunch Zinger.
The two new flavours will be available all-year-round and launch with a limited time on-pack promotion that gives consumers a 2 for 1 KFC Meal with every pack.
The launch is also supported by a multi-channel media campaign that is being kept under wraps until February but will surely play on the striking resemblance of Walkers’ brand ambassador Gary Lineker to KFC’s Colonel Sanders.
Katherine Cook, Walkers MAX Senior Brand Manager at PepsiCo, said: “A partnership between Walkers MAX and KFC is a no-brainer for us as there are a number of synergies between our brands.”