RTD brand VK has launched a £1m Freshers campaign with a strong focus on Glasgow, aiming to put the brand front of mind as students begin university.
Glasgow is one of five cities selected for the activity alongside Nottingham, Leeds, Sheffield and Cardiff. The campaign will see VK adverts appear across campuses, student accommodation, public transport routes and popular student venues.
Built around the question ‘Out?’, the campaign is expected to reach 35 million consumers through more than 400 student-focused touchpoints during the Freshers period.
VK is also working with student societies, which will act as brand ambassadors through activations and product sampling. In addition, the brand’s Vodbox range will appear at selected university events.
