Viva Italia: Nisa’s magnifico new promotion

Viva Italia banner

Nisa has launched a special Italian dining promotional event, ‘Viva Italia’, which runs until Sunday September 9.

It follows July’s Taste of the Orient activity.

A selection of deals is being offered on key ingredients for home cooking of Italian dishes as well as Italian wines and beer. These include Dolmio pasta sauce jars for £1, Napolina dried pasta and spaghetti for £1, Salca Italia pesto for £2 and a range of Pizza Express boxed pizzas down to half-price at £2.50.

Birra Moretti is on offer at £2 per 660ml bottle. Various wines, including five from the Italia collection, are available at £5.99 each.

Themed POS kits have been made available to retailers to help create in-store theatre and the campaign is also being promoted online on social media channels and the Nisa consumer website.