As temperatures drop, Vimto has rolled out its ‘Try Me Hot’ campaign for the second year running. Further to last winter’s activity, the brand is introducing a limited edition pack design and in-store POS to encourage shoppers to try Vimto squash with hot water.
Vicky Marsden, Vimto Senior Brand Manager said: “Most shoppers know Vimto in its original ‘cool’ form, but drinking Vimto hot amplifies the unique taste to give both parents and children a winter warmer plus a healthy dose of Vitamin C during these cold winter months. The ‘Try Me Hot’ campaign will encourage existing buyers to enjoy Vimto on more occasions, and also tempt new shoppers to the brand and category outside of the peak summer period.”
The campaign runs through to the New Year. To further raise awareness with consumers the brand is giving away 200 furry Vimtoad hot water bottles named Vimtoad Cuddlers via a social media competition. To win, consumers simply have to say why they need a cuddle.