Varta has launched its Christmas TV advertising campaign, which again features the ‘Max and the Train’ advert, offering a nostalgic look at Christmas over the decades.
The campaign will reach an audience of more than 18 million consumers across multiple channels including ITV, Channel 4 and Sky 1, focusing on primetime slots. For the first time, the brand is dedicating 13% of its spend to on-demand channels.
Clare Rix, Varta Trade Marketing Manager, UK & Ireland, commented: “It’s incredibly important to Varta that we invest in the UK market and support retailers, so I’m thrilled to continue our festive TV advertising this year. Anything we can be doing to help remind consumers to stock up on batteries at the peak sales period is important to us.”