Urban Eat is introducing a limited-edition festive range in partnership with Teenage Cancer Trust, with 10p from every festive pack sold donated to fund specialist nurses, youth workers and hospital units for young people aged 13–24 diagnosed with cancer.
Available from 11 November across retail, travel and foodservice, the range includes two seasonal sandwiches in limited-edition packs featuring festive artwork and Christmas cues.
The Festive Feast sandwich combines chicken, sweetcure bacon, sage & onion stuffing, and cranberry sauce. The Brie & Cranberry sandwich offers a vegetarian option with creamy brie and tangy cranberry.
Retailers can access point-of-sale and digital assets including shelf barkers, digital screen visuals and social content to drive awareness of the partnership.
Samworth Brothers will also offer festive limited editions across its Leaf & Loaf, Real Wrap, Coffee Shop and West Cornwall Pasty brands. Operators can stock up by contacting the Food For Now Company sales team on 0116 504 6601 or emailing hello@foodfornow.co.uk.
