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Symbols and independents lose ground amid grocery price easing

Grocery shopping

The convenience channel’s share of the grocery market has fallen by 5.4% year on year, according to the latest figures from Worldpanel by Numerator.

Total consumer spend in symbols and independents reached £500m over the 12 weeks to 17 May 2026, representing a 1.4% share. This is down from £528m (1.5%) in the same period in 2025.

Total grocery take-home sales increased by 1.5% over the four weeks, while inflationary pressures eased for shoppers, with like-for-like grocery prices rising by 3.1% – the slowest rate of increase since December 2024.

Shoppers leaned on promotions to keep costs down, with 30.3% of sales including a deal, up from 28.4% a year ago. Spending on promoted items rose by 9.5%, while full-price spending was virtually flat, increasing by just 0.1%.

Grey skies over the early May bank holiday weekend contrasted sharply with the current heatwave, weighing on seasonal categories. Volumes of summer essentials fell, with suncare down 28% and ice cream down 3%, while warming staples performed strongly, with soup up 9%, fresh pies up 4% and coffee up 5% year on year.

Sales at Tesco increased by 3.2%, with market share rising to 28.2%, up from 27.9% in 2025. Sainsbury’s share rose by 0.1 percentage points to 15.2% as sales grew by 3.1%. Asda now holds an 11.5% share, ahead of Aldi at 10.8%.

Lidl reached a record market share of 8.6% over the 12 weeks to 17 May, up 0.5 percentage points year on year. The discounter has now moved into fifth place, pushing Morrisons into sixth at 8.3%.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.