Deposit Return Scheme operator, UK Deposit Management Organisation (UK DMO), has revealed that it’s new trading name is Exchange For Change.
“Exchange for Change captures what this scheme is all about: helping people return empty drinks containers and reclaim their deposit,” says the group. “It’s a simple exchange that can lead to cleaner streets, less waste and better recycling.”
Alongside the new trading name, Exchange for Change also has a new brand icon that will appear on every bottle, can and return point associated with the scheme. The icon shows bottles and cans turning into coins, designed to be instantly recognisable in households, shops and communities, and to reflect the full range of eligible containers within the scheme.
Supporting producers, retailers, wholesalers and hospitality will be a key focus as the project moves towards the next phase, claimed Exchange for Change. Formal issuance of the scheme logo and detailed guidance on how and when to apply it, including placement, sizing and approved formats and colours, will be shared in the coming weeks to help businesses prepare artwork updates ahead of the scheme’s introduction.
Exchange For Change CEO Russell Davies said: “Our new name reflects what this scheme is all about, and that’s making a simple change that has the power to transform streets, communities and recycling habits across the UK.
“The scheme remains on track to go live in October 2027, and we look forward to working closely with partners across the UK as we move into the next phase.”
