KP gets behind pubs with Tyrrells campaign

Tyrrell's crisps

KP Snacks has announced a new on-pack promotion which will run across one million packs of its posh crisp brand Tyrrells.

Five pence will be donated from each special edition pack to the Licensed Trade Charity, a charity that gives practical, emotional and financial support to pub, bar and brewery staff.

The nationwide initiative, which commits to raising £50,000, will run from 31 August to the end of November while stocks last, across three of the most popular Tyrrells 40g singles format flavours: Lightly Sea Salted, Mature Cheddar & Chive and Sea Salt & Cider Vinegar.

Matt Collins, Trading Director at KP Snacks, said: “Tyrrells is a quintessentially British premium crisp brand that prides itself on producing the best quality premium hand cooked crisps on the market. With consumers choosing more premium snacks and trading up, we have the perfect brand to support the industry and we are proud to be able to support British Pubs on their journey to rebuilding”.

The goal of the ‘Local Legends’ campaign is to help all types of retailers and outlets grow profitable CSN sales. KP hopes to use the strength of its brand portfolio to help both its retail partners and the out-of-home channel adjust to new norms, reward resilience and rebuild momentum.