Tyrrells has launched a new advert to showcase its Best Ever recipes.
The advert – the second in the Absurdly Good campaign – runs until May on TV and video-on-demand as part of a £2m marketing spend.
Centred around the brand’s most popular flavours – Lightly Salted, Sea Salt & Cider Vinegar and Mature Cheddar & Chive – the advert focuses on “how Tyrrells hunts down the finest ingredients to make its crisps taste so Absurdly Good, with the renowned crisp packet characters and Tyrrells’ signature style and humour featuring throughout”.
Adam Draper, Tyrrells’ Marketing Director, said: “The ad shows the passion that we have for hunting out the finest quality ingredients for our unique, delicious-tasting crisps. We’re always working to improve our recipes, and this advert is to celebrate and ultimately communicate that we now have our best-ever recipes. Of course, the creative style maintains our unique personality, tone and humour.”
