KP Snacks will support its Tyrrells range with a £2m marketing investment in the first half of this year.
Tyrrells Hand Cooked crisps will be back on TV, as well as in print, radio and digital to continue to drive momentum and awareness amongst consumers.
The ‘Tyrrellbly Tyrrellbly Tasty’ TV campaign launches this week and will run until May. The advert takes old Pathé footage and overlays it with pops of colour and the brand’s usual humorous commentary.
Dan Winslet, Global Tyrrells Marketing Controller, said: “Our campaign is designed to highlight Tyrrells’ authentic provenance and heritage, all in a humorous and memorable way. Quality is at the heart of the Tyrrells offering, making it the perfect product for consumers looking for a premium sharing experience. The Tyrrellbly Tyrrellbly Tasty campaign aims to raise awareness and drive sustainable value growth.”