Typhoo Tea has appointed Melody Chapman to the newly created role of Sales and Marketing Director.
Reporting to CEO Des Kingsley, she will be responsible for the company’s entire hot beverages portfolio, including Typhoo and herbal and infused teas range Heath & Heather.
Chapman has wide-ranging experience of the FMCG sector, having held senior sales, marketing and business leadership roles at companies including Northern Foods, Robert McBride, Samworth Bros and Vion.
“I’m delighted to be joining Des and his team who are committed to a programme of accelerated growth. Typhoo is very well placed to capitalise on the recent increase in demand for hot beverages at home, and equally when people start to spend more time out of home, we have an amazing range of products which are ideally-suited to that marketplace,” said Chapman.
“In addition, consumer awareness for the ‘iconic’ Typhoo brand remains exceptionally high and we are very confident that as we increase our marketing focus and distribution, demand among the nation’s tea drinkers for such an iconic, quality brand will be particularly strong.”
Typhoo CEO Des Kingsley added: “Melody has the vision, passion and business acumen to play an integral role in driving this business forward. We have a strong brand portfolio and Melody’s appointment is a clear signal of our intent to capitalize on the opportunities for future growth.”