Twix spreads into new areas

Twix spread

Mars Chocolate Drinks and Treats (MCD&T) has further extended its spreads range, with the introduction of Twix spread.

MCD&T is the fastest-growing company in chocolate spread, with a value sales growth of +139%.  The new spread brings more choice and brand strength to the category.

Twix spread has metallic, eye-catching packaging, and the taste of chocolate and caramel with crunchy biscuit pieces.

Michelle Frost, General Manager for MCD&T, said: “Innovation is a key factor in maximising sales and driving growth within this category. Our spreads range combines great tastes and familiar brands, to offer greater retail choice and meet consumer demand for more indulgent spreads.”

Twix spread, in a 200g glass jar, is available now at an rrp of £2.