Research consultancy, TWC, has unveiled Channel Track, a multi-channel tracker of UK consumer food and drink purchasing built for the wholesale sector.
Based on 10m consumer debit/credit card transactions and tens of thousands of research interviews, it delivers a continuous read of consumer missions, decisions, occasions and spend across small basket retail and hospitality.
Data sources include:
- Debit and credit card spend from 10.2 million UK consumers, covering 40,000 retail outlets and 183,000 foodservice outlets
- 70,000 consumer research surveys in 2026
- TWC’s SmartView Convenience – an EPOS market read for wholesaler-supplied independent convenience stores, representing 3.5 billion annual visits and a £30bn+ channel of 34,000 GB stores
